Advertising Major

Bachelor of Arts in Advertising

The Bachelor of Arts in Advertising in the Lew Klein College of Media and Communication at 51动漫 provides students with the tools and knowledge needed to advance their creative thinking skills and reach audiences through innovative advertising messaging and methods.

In our Advertising bachelor鈥檚 degree program, you learn the fundamentals of advertising, as well as the various aspects of communication that encompass advertising so you are prepared to create professional ad campaigns and presentations for real-life clients. Some of the aspects of advertising you can study include

art direction,听
产谤补苍诲颈苍驳,听
肠辞辫测飞谤颈迟颈苍驳,听
media planning,听
research and聽
strategy.

The goal of advertising is to build connections between people and brands, ideas and institutions. Unlike public relations, it involves promoting a product, service or organization through paid media鈥攆rom billboards to social media ads to television or radio commercials. This cutting-edge field is the most visible part of the marketing process and both influences and is influenced by current trends and culture.

What sets apart our Bachelor of Arts in Advertising?

A dynamic media market: Operating in the fourth largest media market in the country, students in our advertising degree program have access to leading media companies for internships, full-time employment and programs that merge the classroom and the industry.
Professional development opportunities: Our bachelor鈥檚 degree program requires students to participate in either an internship or in聽, our student-run advertising agency. Students聽also participate聽in national student competitions, including the ,听迟丑别聽and the聽. With the support of faculty and off-campus mentors, these options give students the real-world environment and experience needed to sharpen their creative skills and prepare them for a variety of careers in the industry.聽
Career-based training: 51动漫鈥檚 faculty teaches students about the concept of advertising on a few levels鈥攁 broad view of advertising and its effects on society, and specific career tracks shaped by the various professional roles in the聽industry. The combined approach helps students realize their full potential as creative practitioners and participants in consumer culture.聽

Student engaging in a discussion during an advertising course.

Classes & Curriculum

Students in the Advertising degree聽program complete 120 credits, including a minimum of 49 credits in advertising courses. Some of the major courses include

Advertising Campaigns,
Media and Society,听补苍诲
Psychology of Advertising.

See a full list of program courses.

Minors

Digital Media Engagement

The Digital Media Engagement minor is a 21-credit program designed for聽students of any major looking to build digital expertise. Upon completion of these courses, students are prepared to take the Google AdWords Certification Exam and the Google Analytics Individual Qualification Exam. .

Content Creation

The Content Creation聽minor is an interdisciplinary program聽tailored to expand your knowledge of content. Through this program, you will learn to design, implement and integrate content for various digital media. You will also build creative development skills and learn聽the principles behind strategic social media and content marketing materials. .

Concentrations

Advertising students focus on聽one of the聽six following concentrations聽and also have the option to combine one with the International Communication concentration to enhance their intercultural and interdisciplinary knowledge.聽

Account Management

Build the skills needed to become an advertising account manager, including knowing the nuances that distinguish advertising on the internet, in mobile and through traditional media. Learn to manage relationships between agency and client and the key steps of building and maintaining a brand.
Art Direction

In this three-course concentration, you will develop the essential, hands-on skills needed to create compelling ads in digital and traditional media. Learn to work in collaboration with other artists and copywriters to brainstorm ideas and create fresh, branded concepts that engage, captivate and persuade audiences. Students must apply for this concentration.
Brand Strategy and Research

Study the changing demographics in the U.S. with this three-course concentration. Learn to use qualitative research to interpret consumer behavior and uncover valuable insights. Develop the necessary skills to conduct focus groups and surveys, and to analyze the data. This track positions you for work in advertising agencies, corporations, marketing companies and research firms.
Copywriting

Learn to create engaging copy that drives marketing communications in all its forms, including direct mail, magazines, newspapers and web. Work in collaboration with art directors and other creative professionals, combining words and visuals into one coherent message. Through this three-course concentration, you will become a precise and versatile writer with a professional-quality portfolio.
International Communication

Students in the International Communication Concentration (ICC) acquire a theoretical and practical education in international and intercultural communication and media. A unique opportunity for Klein students, this program allows you to obtain skills and knowledge in cultural sensitivity and intercultural communication by reflecting on your own cultural lens. Students participating in the ICC program are enlightened about various perspectives through an internationally and interculturally oriented curriculum. The program is offered on 51动漫鈥檚 domestic campuses, but students can supplement some coursework while studying abroad.
Media Planning

Develop highly valued skills in media buying and planning in conventional and digital environments. This program focuses on the accounting and strategic skills required for media plans and projects of multiple scales, for a variety of private and public clients.聽

Related Graduate Degrees

Related Graduate Certificates

Tuition & Fees

In keeping with 51动漫鈥檚 commitment to access and affordability, the Bachelor of Arts offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more.聽You can view the full .

These tuition costs apply to the 2024鈥�2025 academic year.

Pennsylvania resident:聽$20,616.00聽per year
Out-of-state: $35,712.00聽per year

Our Academic Advisors

Our academic advisors will help you stay on track to graduate and ensure you remain on a clear professional path.

Walk-in advising is available in the first two weeks of the semester for students who need assistance with any registration issues.聽

Express advising is available for students throughout the rest of the semester. Advisors answer routine questions in 15-minute sessions.聽

For more in-depth, personalized assistance, students may make appointments. To schedule an appointment or ask a question, contact our advising office.
Phone: 215-204-5273
Email: advise@temple.edu

You can also contact the advising office through under the Klein College tab.聽

The Klein Advising Office, which serves all Klein majors, is located at the following address.

Student Affairs/Advising
Annenberg Hall, Room 9
2020 N. 13th St.
Philadelphia, PA 19122

Important Dates

Our includes an overview of all relevant upcoming dates.

Program Contact

Student Clubs & Organizations

Joining a student organization can affect your career and college experience in meaningful ways. Not only will you learn how to work with a team, you鈥檒l also gain access to exciting projects, peer support and valuable networking opportunities. Below are examples of student clubs and organizations that can help you excel as an advertising student.

is one of only a handful of student-run advertising agencies in the nation. DEC provides real-world experience for students in creating work for paying clients. Working at DEC challenges, encourages and welcomes all its students to showcase their skills and knowledge.
provides extracurricular enrichment, opportunities, professional development and support to LatinX students and students interested in LatinX media, communication and culture, while strengthening the representation and visibility at Klein College.
promotes and increases diversity in sports media through internships and scholarships, mentoring initiatives and networking events.
聽is a聽blog聽where advertising students write about internships, events, books and experiences that add depth and layers to their education in the classroom.
is a professional organization of students who are curious about the world of advertising and have a passionate desire to immerse themselves within the industry.

Study Away Opportunities

Take on new challenges, experiences and viewpoints in an array of academic settings in the U.S. or around the world, through the Advertising Major鈥檚 Global Opportunities programs.聽

Our Global Opportunities programs create leaders in media and communication by providing opportunities to study and work while experiencing life in influential urban centers throughout the world.

You have the option of studying or interning in in the U.S. and around the world, including ,听聽and more.

These study away programs are designed to not only enhance your marketability in the global workplace, but also to increase your cultural capital and support your personal growth. .

Questions?

Representatives from our Global Opportunities office are available to answer any questions you may have.聽
Phone: 215-204-2354
Email: kleingo@temple.edu

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