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These requirements are for students who matriculated in academic year 2024-2025. Students who matriculated prior to fall 2024 should refer to the Archives to view the requirements for their Bulletin year.

Summary of Requirements

University Requirements

All new students are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate.

Major Requirements

Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.

Requirements of the Marketing Major

Course List

Code	Title	Credit Hours
Required Courses
惭碍罢骋听3509	Customer Data Analytics	3
惭碍罢骋听3511	Marketing Research	3
惭碍罢骋听3596	Consumer and Buyer Behavior	3
惭碍罢骋听4501	Marketing Strategy 1	3
Marketing Electives
Select two of the following:		6
惭碍罢骋听3501	Integrated Marketing Communications
惭碍罢骋听3504	Professional Selling and Sales Management
惭碍罢骋听3506	Retail Management
惭碍罢骋听3508	Digital Marketing
惭碍罢骋听3513	Service Marketing
惭碍罢骋听3514	Sustainable Consumer Centric Innovation
惭碍罢骋听3580	Special Topics - Marketing
惭碍罢骋听3581	Marketing Internship/Co-Operative Experience 2
惭碍罢骋听3582	Independent Study 2
Total Credit Hours		18

¹

This major capstone is taken in the final semester and all prerequisites must be met.

²

惭碍罢骋听3581 and 惭碍罢骋听3582 are not offered every semester and offered at the discretion of the department. Permission of department required. Contact the Department's Deputy Chair for information.

Note: Some courses listed above have minimum grade requirements. Click the course for details.

Recommended Electives for Industry Focused Course Sequences

Consumer Insights

Course List

Code	Title	Credit Hours
惭碍罢骋听3501	Integrated Marketing Communications	3
辞谤听惭碍罢骋听3513	Service Marketing
惭碍罢骋听3508	Digital Marketing	3

Sales Force Effectiveness

Course List

Code	Title	Credit Hours
惭碍罢骋听3501	Integrated Marketing Communications	3
辞谤听惭碍罢骋听3508	Digital Marketing
惭碍罢骋听3504	Professional Selling and Sales Management	3

Retail Management

Course List

Code	Title	Credit Hours
惭碍罢骋听3508	Digital Marketing	3
辞谤听惭碍罢骋听3514	Sustainable Consumer Centric Innovation
惭碍罢骋听3506	Retail Management	3