Sport Business MS

Master of Science in Sport Business

Lead strategic initiatives in the highly competitive, ever-evolving sport industry with the Master of Science in Sport Business in 51动漫鈥檚 School of Sport, Tourism and Hospitality Management. This graduate degree equips students with the expertise necessary to manage the day-to-day aspects of the field and make strategic business decisions related to sport education, management, policymaking, research and supervision.

Through the dynamic curriculum, you鈥檒l analyze the current policies, challenges and trends that impact sport and leisure services in this $1.5 trillion industry, with some courses offered through the Fox School of Business. You can tailor your graduate degree to meet your professional goals through four areas of concentration that emphasize the theoretical foundation of sport business. The program鈥檚 faculty and staff members work with students on one-on-one professional development, and you鈥檒l have internship opportunities to gain firsthand, real-world experience.

As a Sport Business MS graduate, you can pursue mid- to high-level management positions in one of the country鈥檚 largest and most exciting industries. Prepare to oversee the business decisions that create memorable fan experiences every day, from ticket sales and sponsorships to game-day operations. You鈥檒l also think analytically and critically about top issues facing professional sport teams, college athletics and sport business such as event and venue management, sales and promotion, and sport analytics.

Faculty Research

As former and current high-ranking executives in sport business and/or consultants for athletes, events and sport leagues, Sport Business MS faculty bring decades of experience to the classroom. You will聽engage in and collaborate on key research initiatives such as studying the consumer data that helps organizations build their brand, gain sponsorships and support communities, as well as the benefits of major sporting events. Read more about research in the School of Sport, Tourism and Hospitality Management鈥檚 Sport Industry Research Center.

A 51动漫 student shakes hands with a man wearing a suit at a university career fair.

Concentrations

You can focus on Sport Business or you can take one of the following concentrations.

Athletics Administration

Become an effective manager for organizations that oversee student-athlete programs. Facilitate the leadership of student-athletes in schools and at the college level. Engage critical issues in development, governance and policymaking.
Recreation and Event Management

Train to be a competent, creative leader in the public and nonprofit sectors of the sports business industry. Focus on areas including parks and recreation departments, youth sport development, and programming for diverse populations. Apply critical theory and best practices to event execution and fundraising.
Sport Analytics

Develop analytical methods to gain insight and drive successful decisions in sport organizations. Learn to leverage data analytics to analyze team and player evaluation and compensation as well as game management and financial strategies.
Sport Marketing and Promotions

Gain skills to foster positive fan experiences within spectator and participant sports. Implement innovative strategies to successfully meet the diverse needs of sport consumers and stakeholders.

Classes & Curriculum

Coursework largely depends on your chosen concentration. Core courses for all Sport Business MS concentrations include

Legal Issues in Sport and Recreation,
Sport Facility Management,
Sport Marketing, and
Strategic Management in Sport and Recreation.

In the Fox School of Business, you will take Quantitative Methods for Business.

Related Graduate Degrees

Tuition & Fees

In keeping with 51动漫鈥檚 commitment to access and affordability, this Master of Science聽offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. These tuition costs apply to the 2024鈥�2025 academic year.

Pennsylvania resident: $993.00 per credit
Out-of-state: $1,143.00 per credit

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Student Clubs & Organizations

If you have time in your academic schedule, student clubs and organizations can be a great way to meet like-minded students, connect with businesses and build the necessary skills for your professional career.

The 51动漫 Graduate Student Association is a union that advocates for graduate students employed by the university as teaching or research assistants. The association negotiates fair employment terms, including health benefits, paid and unpaid leave, stipend amount, workplace conditions, and other miscellaneous benefits such as a discount at the 51动漫 Bookstore.

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