Bachelor of Arts in Sports Media

Turn your passion for sports into a career with the Bachelor of Arts in Sports Media in the at 51¶¯Âþ. Students in this interdisciplinary 124-credit undergraduate major gain the foundational and professional expertise necessary to work in the fields of journalism, advertising, public relations, broadcasting, media and communication through designated sports media courses offered across Klein College.Ìý

Klein College is one of the largest and most comprehensive media and communication colleges in the country. The Sports Media program is specifically tailored to offer you a clear and structured path for your courses and learning experiences, with support that ensures you are well-prepared for your future in sports media.ÌýÌý

Why study sports media at Klein College?Ìý

  • Real-world opportunities: As a student at Klein, you are encouraged to explore internships directly related to sports media and gain experience in the field before you graduate. Additionally, the Sports MediaÌýprogram focuses on opportunities across all levels of sports, including amateur, high school, college and professional teams.

  • One-of-a-kind career experiences: In this program, you will participate in tailored learning experiences, such as the Sports Media Summit hosted by the at Klein. These events provide direct industry connections and mentorship opportunities.

  • Faculty expertise: Klein College faculty are leading experts in their fields. They bring to the classroom professional, relevant, evidence-based and practical knowledge and experience in media and communication. Sports media faculty work closely with students and professionalsÌýto ensure students are well-versed in the theoretical frameworks of the industry and able to recognize the nuances of a fast-paced, evolving sports media landscape. Their connections with industry professionals and deep knowledge of the field mean students have direct access to relevant insights and professional opportunities.

  • Tailored curriculum: The major’s curriculum is designed to address learning experiences and outcomes specific to the field. It comprises courses in advertising, communication, public relations, production, performance and journalism, as well as a required sports media internship course, Sports Media Learning Experience.

  • Location: Klein College is on 51¶¯Âþ’s Main Campus in Philadelphia, the fourth-largest media market in the country and home to professional sports teams including the Eagles, Flyers, Phillies and 76ers. Students have many opportunities to get insider views of the sports media field in Philadelphia and beyond before graduating. .

  • Alumni network: The college has a vast yet close-knit community of alumni with successful careers in sports writing, sports casting, media relations, content creations, radio, broadcast news and more.ÌýÌý

Learning Outcomes

  • Foundational knowledge: You will gain a broad understanding of the sports media industry, including its history.Ìý
  • Inclusion and equity: The curriculum focuses on a critical understanding of equity and inclusion in sports media, such as coverage of women in sports, the intersection of race and religion in sports, the influence of social class, and the coverage of LGBTQIA+ issues and athletes with disabilities in sports.Ìý
  • Communication: Students will gain proficiency in writing and communicating about sports.Ìý
  • Critical analysis: As part of the curriculum, students will develop a portfolio of sports media that spans articles, websites, broadcasting reels of printed articles, multimedia websites, and projects examining the influence and coverage of a variety of sports.Ìý
  • Global perspective: You will form a deep understanding of the differences between sports and the differences in sports coverage across multiple countries and cultures.Ìý
  • Performance skills: Sports broadcasting courses are designed to provide students with experience in presenting fact-based reporting on air with , , and/or professional internships.Ìý
  • Presentation skills: You will develop strong reporting and presentation skills in broadcasting, print, public relations or advertising.Ìý

Claire Smith Sports Media CenterÌý

Students in the Sports Media program will gain real-world experience in the field through Klein College’s , a one-of-a-kind, world-class academic center. Named after renowned alum Claire Smith, KLN ’79, the center focuses on the next generation of sports professionals by emphasizing the teaching, training and research of the areas of sports journalism, advertising, public relations and production. .Ìý

Sports Media Summit

Klein College hosts the annual Sports Media Summit. The event features sports celebrity athletes and journalists, and attendees can connect with top leaders in sports media working in Philadelphia and across the country.ÌýÌý

Picture of Breland Moore ’14, ’22

Breland Moore ’14, ’22

Breland Moore, a Klein graduate and 51¶¯Âþ 30 Under 30 awardee, is a Fox 29 sports anchor. While a student, Breland worked with ESPN and traveled the country for various tournaments and bowls. She also worked with OwlSports Update and completed an internship with the Philadelphia Flyers.

Classes & CurriculumÌý

The Bachelor of Arts in Sports MediaÌýcan be completed over four years of continuous study. The curriculum includes sports media foundationÌýand core courses as well as courses specific to each focus area (Sports Media Production and Performance, Sports Communication,Ìýand Sports Journalism). Learn more about focus area courses.

Courses offered as part of this degree program include the following.Ìý

  • Sports Writing

  • Sports Media Relations

  • The Influence of Sports Media on Modern Society

  • Sports Media Learning ExperienceÌý

Learn more about the Sports Media Major curriculum.

Related Graduate Degrees

Tuition & Fees

In keeping with 51¶¯Âþ’s commitment to access and affordability, the Bachelor of Arts offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more.ÌýYou can view the full .

These tuition costs apply to the 2024–2025 academic year.

Pennsylvania resident:Ìý$20,616.00Ìýper year
Out-of-state: $35,712.00Ìýper year

CO-SPTM-BA

Additional Program Information